Tilted Films
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Cavender's

Real Stories. Beyond the Clothes.

 
 
 

Concept

 
 

In order to reposition Cavender's as a lifestyle brand, we knew celebrating real people, places, stories, and traditions was the only way we were going to do it. After having hundreds of conversations across the southern United States, this is what we came up with. This campaign won a Silver ADDY in 2018.

 
 
 

Beyond the Clothes: Myles Brown

 

Clothing (:30 TV Spot)

Horseman (:15)

Our Land (:15)

Heritage (:30)

 

Process